Case studies that demonstrate the effectiveness of our solutions
Every association has its unique focus. Some place emphasis on continuing education. Some concentrate on developing standards. Others offer numerous meetings throughout the year or emphasize publications. Then there are those who simply want to focus on offering a balanced and diverse set of services to their membership. MSP has the experience and talent to satisfy all those association management goals. Our solutions are designed to be:
- Flexible, to accommodate your budget and the amount of services you require
- Scalable, to meet both present and future needs
- Value-oriented, through efficient work practices and shared resources
- Service-intensive, as if you were our only client
- Best-of-breed, delivering expertise, best practices and professionalism
To read case studies of how we've built successful association management solutions to achieve some of our clients' diverse goals, click on one of the links below for detailed information or scroll down for a brief synopsis.
American Academy of Appellate Lawyers (AAAL)
When the American Academy of Appellate Lawyers (AAAL) started with MSP in 1996, they were a volunteer-run association with little time to focus on strategic outcomes. They wanted to move from being self-managed by member law firm staff to more professional and consistent management. In that time, we have helped AAAL develop their first Strategic Plan, developed and streamlined processes and created a high-touch program and organization.
American College of Mortgage Attorneys (ACMA)
Since 1998, MSP has delivered association management services to ACMA that have resulted in more robust staffing and management, the establishment of a membership and referral database system, and more than triple the attendance at meetings. Best of all, expenses have come in under budget in each of those eleven years!
Association of Language Companies (ALC)
Heavily volunteer managed, ALC was looking to move to an association management firm that could take them to the next level. The Association of Language Companies (ALC) is a national trade association representing businesses that provide translation, interpretation, localization and language training services. Since MSP has managed ALC, we have streamlined processes, branded the organization, helped volunteers use their time more effectively and leadership plan more strategically.
American Society of Consulting Arborists (ASCA)
When ASCA approached MSP for association management services, membership was declining and they had no financial reserves. Through our strategic planning process, we created a new membership structure, the development of a registration program, the highest credential in the field, and a branding and marketing plan and campaign. We have tripled their membership and conference attendance and significantly bolstered their financial reserves.
Association of Water Technologies (AWT)
Since 2006, MSP's association management services have helped AWT create a new brand, increase membership and boost meeting attendance and bookstore revenue. AWT came to MSP with a $110K loss and reserves of just $75,000. Today, AWT has reserves of over $800,000 and has seen a financial surplus each year. In addition to strong financial planning and leadership, MSP has worked with AWT to develop new membership benefits and programs, such as online training and webinars.
International Federation of Technical Analysts (IFTA)
The International Federation of Technical Analysts is a non-profit federation of over 30 individual country market analysis societies and associations. One of the primary goals IFTA had in hiring an Association Management Company (AMC), was to take their popular certification program online. We have been with IFTA under two years and have turned this paper exam into an online exam that candidates can take on a daily basis. Besides day-to-day management, we also manage their international conferences.
Landscape Contractors Association (LCA) MD • DC • VA
LCA was MSP's first client in 1993 and is still trusting us to provide association management services today. In our time with LCA, we have created a new brand, designed their website, administered a certification program, planned meetings, and managed association programs to increase membership and conference attendance and significantly improve their image and stature in the marketplace.
Each year MSP manages about 40 meetings, administers four major certification programs, and produces over 200 publications in addition to all the other association management services we perform for our association and nonprofit clients.
What our clients are saying[MSP’s] contract is up for annual renewal on a bid basis, and they have been selected for 3 years running. Our Board (and our current President) has indicated no willingness to change from using their services... . There are four persons from their staff that work with our firm — and the Board sees that depth of backup/manpower as critical to our relationship with them and their responsibilities to us.
— Michael Steele
Former Board Member, International Federation of Technical Analysts (IFTA)